# Founder bio — Bragi

> **Template — fill in before sending to press.**
>
> Three lengths are provided. Use the short one in email pitches, the
> medium one in interview bios, and the long one when a journalist asks
> for "background on the founder". All three should stay in third person
> and match what's on the press page.

---

## Short (50 words)

{FOUNDER_NAME} is the founder of Bragi, an AI-powered recipe and
nutrition app built around diet-specific communities. Before Bragi,
they {PRIOR_ROLE_OR_BACKGROUND}. Based in Yerevan, Armenia.

## Medium (~120 words)

{FOUNDER_NAME} founded Bragi in {FOUNDING_YEAR} after noticing that
mainstream calorie-tracking apps treat food as a spreadsheet — calories
in, calories out — while ignoring the social and cultural dimensions
that actually shape how people eat. Bragi is built around diet-specific
communities (keto, plant-based, Mediterranean, paleo, gluten-free,
dairy-free, FODMAP), AI-powered recipe importing from URLs and short
video, and computer-vision plate analysis. Before Bragi,
{FOUNDER_NAME} {PRIOR_ROLE_OR_BACKGROUND_LONGER}. They live in Yerevan,
Armenia, where Bragi Labs LLC is headquartered.

## Long (~250 words)

{FOUNDER_NAME} founded Bragi in {FOUNDING_YEAR} with a single
observation: the mainstream nutrition-app market had spent fifteen
years optimizing the wrong loop. Most apps treat food as a math
problem — log a number, hit a target — while flattening the cultural,
social, and emotional dimensions that actually shape how people eat
every day. Bragi takes the opposite stance: every meal is a story,
diets are tribes worth gathering around, and an app that wants to
change long-term eating behavior has to feel less like a calculator
and more like a kitchen.

The app launched with computer-vision plate analysis, multi-source
recipe importing (URL, photo, short video), drag-and-drop weekly meal
planning, pantry-aware suggestions, and an AI coach that learns from
the user's goals and recent meals. Communities are organized by
dietary lens — keto, plant-based, Mediterranean, paleo, gluten-free,
dairy-free, FODMAP — and replace the influencer feed of mainstream
calorie apps with people who actually cook.

Before Bragi, {FOUNDER_NAME} {PRIOR_ROLE_OR_BACKGROUND_LONGER}. The
name "Bragi" comes from the Norse god of poetry and feast-hosting in
Valhalla — chosen because the founder believes the cultural significance
of food has been crowded out by the metric of food, and the name
should remind the team and the users of what they're building toward.

Based in Yerevan, Armenia. Bragi Labs LLC.

---

## Placeholders to fill

- `{FOUNDER_NAME}` — full name
- `{FOUNDING_YEAR}` — e.g. 2026
- `{PRIOR_ROLE_OR_BACKGROUND}` — short, one phrase. e.g. "led product
  at a Series-B health app" / "spent a decade in nutrition research"
- `{PRIOR_ROLE_OR_BACKGROUND_LONGER}` — expanded version with one or
  two specific company / project / publication references

## Headshot

Drop `founder-headshot.jpg` next to this file (1200×1200 px, square,
~600 KB, JPEG quality ≥85). Should match the tone of the brand:
warm, deliberate, not corporate-stock. Strip EXIF before publishing.