Bragi began with a frustration: every nutrition app on the market either treated food like fuel for a machine, or treated it like a contest to win. We wanted neither. We wanted an app that respected the fact that food is also a story — what your grandmother taught you, what you ate the night you moved to a new city, the recipe a friend keeps messaging you.
We named the project Bragi after the Norse god of poetry, eloquence, and (importantly) feast-hosting. It felt right.
What we believe
- Manual entry is a tax. AI should remove it, not add features around it.
- Communities > influencers. The best food advice comes from people actually cooking, not optimising for engagement.
- Privacy is non-negotiable. We never sell food data. We never read your messages. Sentry breadcrumbs are PII-scrubbed.
- AI is a co-pilot, not an oracle. Every AI estimate ships with a confidence score and a one-tap correction path.
Who builds Bragi
A small team across three time zones. We hire people who cook. We're not raising — we fund Bragi out of subscriptions and a single conservative grant from people who knew us before this app existed.
Where we are
Based in Yerevan with collaborators in Brooklyn and Lyon. Press, partnerships, and general inquiries at hi@bragi.fit.