Press kit
Everything you need to write about Bragi.
Logos, screenshots, copy, contact. Anything missing? press@bragi.fit.
Company description
Short (one line)
Bragi is an AI-powered recipe and nutrition app with diet-specific communities.
Medium (~50 words)
Bragi is an AI-powered recipe and nutrition app with diet-specific communities. It imports recipes from any cooking site or short video, estimates macros from a single plate photo, and connects people who share a diet — without the influencer noise of mainstream fitness apps.
Long (~120 words)
Bragi (named after the Norse god of poetry and feast-hosting) is a recipe and nutrition app built on the belief that food is a story, not a spreadsheet. The app combines computer-vision plate analysis, multi-source recipe importing (URL, photo, short video), drag-and-drop weekly meal planning, pantry-aware suggestions, and an AI coach that knows your goals and recent meals. Diet-specific communities — keto, plant-based, Mediterranean, paleo, gluten-free, dairy-free, FODMAP — replace the influencer feed of mainstream calorie apps with people who actually cook. iOS, Android, and web.
Founder bio
Bragi Labs LLC is headquartered in Yerevan, Armenia. The full founder bio (three lengths — short / medium / long) is available as a downloadable template at /press/founder-bio.md. Headshot drops next to it as founder-headshot.jpg shortly before launch.
Logos
App screenshots
- Mobile — HomeComing soon
- Mobile — Plate analysisComing soon
- Mobile — Recipe detailComing soon
- Web — Meal plannerComing soon
- Web — DiscoverComing soon
- High-res hero (4K)Coming soon
Video
- App preview — 30s (MP4 1080p)Coming soon
Brand colors
- Gold — candlelight
#E7AE48 - Pine — the feast hall at night
#15251F - Bone — the reading paper
#ECE7D8 - Fern — alive
#5FA873 - Berry — appetite
#D85F73 - Ink — body text
#16241E
Typography: Spectral for display (the host's voice), Hanken Grotesk for body, DM Mono for numerals and timers. All Google Fonts. See our design system post.
Press contact
press@bragi.fit. We respond within 24 business hours.