May 20, 2026

Hello, Bragi

title: "Hello, Bragi" description: "Why we built another food app, what's different about ours, and what's coming next." date: "2026-05-20" author: "The Bragi team" tags: ["launch"]

We launched Bragi today. If you saw the post, thanks for clicking through. Here's the why.

We didn't want one more calorie app

Every nutrition app on the market does one of two things: treats food like fuel for a machine, or turns it into a public-leaderboard contest. Both miss the point. Food is also a story — what your grandmother taught you, what you ate the night you moved cities, the recipe a friend keeps texting you about.

So we built Bragi around three things mainstream calorie apps got wrong:

1. Input is a tax. Manual food entry is the worst part of every other nutrition app. We bet that AI good enough to identify a plate of food from one photo could remove the tax entirely.
2. Accuracy needs context. A plate scan gets you a number; it doesn't tell you whether 600 calories is a lot for you tonight. Bragi knows your goals, your week, and your pantry.
3. Community matters more than influencers. The best food advice doesn't come from an Instagram reel — it comes from people in your diet actually cooking. Bragi has diet-specific communities and a deliberate lack of follower counts.

What's here on day one

• AI plate analysis on iOS, Android, and web
• Recipe import from any URL, photo, or short cooking video
• Drag-and-drop weekly meal planning + auto grocery list
• Pantry-aware recipe suggestions
• AI coach with memory of your goals and recent meals
• Keto, plant-based, Mediterranean, paleo, gluten-free, dairy-free, FODMAP communities

What's next

We're listening hard during the first month. Three things are queued up right behind launch:

1. Apple Health / Google Fit sync so weight + activity data flows in.
2. Editable daily-goal UI for people who want to override Mifflin-St Jeor.
3. Self-serve data export (today: email privacy@bragi.fit and we send within 7 days).

Get it on iOS, on Android, or open the web app.

— The Bragi team